HeavyRoc Music is easily my favorite indie record label in New York, boasting The Knocks, Alex Winston, Samuel and St. Lucia. They’re a new breed of chic pop powered by buoyant stylings of The Knocks’ ever-maturing production abilities. Now they’ve added a new artist to the mix, the enigmatic One Room.
Seemingly modeled after The Weeknd, One Room has a dirtier hip hop side that hopefully we’ll see more of as the music comes out. For now all we have is this Lana Del Rey-style music video of the first release “I Want You.” Check it out and keep your eye on what HeavyRoc Music has cooking up next.